Privacy Policy

Waterloo Motors is a vehicle repair garage and transport service based at 9 Waterloo Street, Burton on Trent, Staffordshire, DE14 2NA. We are the data controller for personal information collected through this website. If you have any questions about this policy or how we handle your data, please contact us: • Phone: 01283 539001 • Email: [email protected] • Post: 9 Waterloo Street, Burton on Trent, Staffordshire, DE14 2NA

We may collect the following personal information when you use our website or contact us: • Name and contact details (phone number, email address) • Details of your vehicle and the service you are enquiring about • Messages and correspondence you send us through our contact form • Technical data such as your IP address, browser type, and pages visited (collected automatically via cookies and analytics tools) We do not collect sensitive personal data (such as health information or financial details) through this website.

We use your personal data for the following purposes: • To respond to your enquiries and provide quotes for our services • To arrange vehicle repairs, MOT testing, or transport services you have requested • To send you information relevant to your booking or enquiry • To improve our website and services using anonymised analytics data • To comply with our legal obligations We will only use your data for the purpose it was collected. We will not use it for marketing without your explicit consent.

We process your personal data on the following legal bases: • Contract: where processing is necessary to fulfil a service you have requested • Legitimate interests: to respond to enquiries and improve our services • Legal obligation: where we are required to process data to comply with the law • Consent: where you have given us explicit permission (for example, to send marketing communications)

Our website uses cookies — small text files stored on your device — to help the site function correctly and to understand how visitors use it. We use the following types of cookies: • Essential cookies: required for the website to function. These cannot be disabled. • Analytics cookies: help us understand how visitors interact with our site (for example, which pages are most visited). We use Google Analytics for this purpose. Analytics cookies are only set with your consent. You can manage your cookie preferences at any time using the cookie banner on our website, or by adjusting your browser settings.

We may share your data with trusted third parties in limited circumstances: • Google Analytics: we use Google Analytics to analyse website traffic. Data is anonymised and processed in accordance with Google's privacy policy. • Our inbox and messaging provider: enquiries submitted through our contact form are processed by our form handling service. • Legal and regulatory authorities: where we are required to disclose information by law. We do not sell your personal data to third parties. We do not use your data for targeted advertising.

We retain your personal data only for as long as necessary: • Enquiry and contact form data: up to 12 months from the date of your last contact, unless we are required to retain it longer for legal or contractual reasons. • Customer records relating to completed work: up to 6 years in line with our legal obligations. • Analytics data: retained in anonymised form in accordance with Google Analytics' data retention settings.

Under UK GDPR, you have the following rights regarding your personal data: • Right of access: you can request a copy of the personal data we hold about you. • Right to rectification: you can ask us to correct inaccurate or incomplete data. • Right to erasure: you can ask us to delete your data in certain circumstances. • Right to restrict processing: you can ask us to limit how we use your data. • Right to data portability: you can request your data in a machine-readable format. • Right to object: you can object to our processing of your data based on legitimate interests. • Rights related to automated decision-making: we do not make automated decisions about you. To exercise any of these rights, please contact us using the details in Section 1. We will respond within one calendar month. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our website uses HTTPS encryption for all data transmitted between your browser and our server. While we take every reasonable precaution, no method of transmission over the internet is completely secure. If you have concerns about the security of your data, please contact us.

Our website may contain links to third-party websites (for example, Google Maps or our social media profiles). We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.

If you have any questions about this privacy policy or wish to exercise your data rights, please contact us: Waterloo Motors 9 Waterloo Street Burton on Trent Staffordshire DE14 2NA Phone: 01283 539001 Email: [email protected]